Report on How Honda has changed its Internal Environment - Free Essay Example

Sample details Pages: 18 Words: 5363 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Macroeconomic environment of a business is crucial to all its operations. This is because all of its present and future operation depends on the surrounding business environment. Honda has continued to embrace the changes that happen around its operations in order to ensure sustainability and profitability. Don’t waste time! Our writers will create an original "Report on How Honda has changed its Internal Environment" essay for you Create order The current global motorcycle manufacturing sector is full of competition. It therefore becomes crucial for every manufacture to evaluate their strengths and weaknesses and then identify the opportunities to exploit so as to gain competitive advantage. Research and Development (RD) and innovation in the manufacturing process mark the epitome of Hondas competitive advantage. It is crucial for a corporation to bank on its competitiveness and maintain it for the prosperity of its product and services. Macro-environment A firms macro-environment is made up of various aspects of the firms surrounding that have the capacity to potentially affects is business strategies. An organizations macroenvironmental variables have less impact on the firms operation as compared to the organizations task environment. The macroenvironmental variable consists of sociocultural , economic, technological, political and legal variables. It is important for a firm to consider these variables in order to understand the various threats as well as opportunities that can be created by the specific variables. They also help in indicating how the strategic plans can be effectively adjusted so that a firm can acquire as well as retain a good level of competitive advantage. The microenvironment is made up of forces that emanates from outside the firm and can never be effectively altered by any form of actions of the firm. This is to say that the organization can be influenced by the macroenvironmental forces but it can never i nfluence these environmental forces. Socio-cultural and demographics Lifestyles and societal values do change over time. There are several socio-cultural and demographics factors that directly impact the motorcycle manufacturing industry. The fact that in this generation women can work outside their homes and join the workforce means that they have an improved spending power (Newsweek,2010) the increase in the spending power of women is an economic factor that can effectively be employed to develop products and services that target women in the motorcycle manufacturing industry . The other socio-cultural factor is that need s to be considered is the attitude towards new scientific marvels of going green. In terms of demographics, the BRIC countries (Brazil, Russia, India, and China) which are experiencing exponential growth offer a perfect opportunity for the sale of motorcycles. Demand for green products The demand for green products is a part of the natural macroenvironmental force which can closely be associated with the larger socio-cultural environmental forces that effect product sales. Nature is the main source of raw materials that are use in the production of most products. The raw materials could be renewable, depleting or infinite in its supply. It is important that all the raw materials be preserved and any form of wastage be curtailed. The ecology should be preserved by appropriately minimizing pollution. This is by means of eco-friendly (green) technology. The concept of eco-friendliness and going green can effectively be used by marketers in the motorcycle industry in order to win more customers. The concept of going green in the motorcycle industry involves the research and development of hybrid, e-motorcycles as well as hydrogen-fuel-cell motorcycles. The process has several merits. It however also has its fair share of challenges as pointed out by Schwartzapfel (20 08). The fact that companies such as Honda are already established means that the incorporation of green technology in their production and marketing mix can effectively bring a positive jolt to their brand and corporate image. This would in turn be reflected on their performance. This is reinforced by the fact that green demand amongst customers is rapidly getting stronger (PWC,2008). In regards to demographics, the statistical figure that baby boomers comprise of approximately 25.8% of the United States population (Briand,2009) is a factor for motorcycle manufacturing industry to consider in their marketing mix. The fact that they have higher income than the media United States population is another opportunity that can be exploited by the motorcycle manufacturers (Dell Web,2010). The opportunity is derived from the fact that baby boomers have a higher income and are constantly refusing to acknowledge that that are aging. This makes them a perfect target for luxury products and services. The threat to the reliance in this market segment is based on the fact that the baby boomers eventually get too old to use the luxury products that they thought were appropriate to their lifestyle thereby leaving a demand vacuum. Legislation Legislation is yet another important microenvironmental force that the motorcycle manufacturing industry must reckon with. The legal environment that firms are facing is rapidly becoming complex and has a rather direct effect on their operations (Thomas,n.d). This has made it very difficult for the businesses to operate without being affected by a legal, compliance or regulation problem. The most significant legislations that affect the motorcycle manufacturing business are in the domains of positive consumerism, competitive practices, environmental issues and employee relations. Most of these laws are associated with several regulatory bodies. They include Environmental Protection Agency (EPA), Equal Employment Opportunity Commission (EEOC), and Occupational Safety and Health Administration (OSHA).An analysis by Thomson Reuters Governance, Risk and Compliance (GRC,2011) indicated that the cost of compliance is to continue rising with time. In the motorcycle manufacturing arena, co rporations such a Honda must comply with the various regulations that affect their trade. The noise statutes for example are one of the regulatory compliances that they face. In the U.S foe example the federal laws require all motorcycles to have their noise below 80 decibels from a point located 50 feet away from the motorcycle (Fredrix, 2007). This could negatively impact their sales. The regulatory requirements are very expensive to meet and maintain. This is therefore a great threat to the motorcycle manufacturing industry. Economic environment The economic environment is crucial for the sales and manufacture of motorcycles. The current status of the economy is not very good as a result of the recent economic downturn. It is therefore important for Honda to understand the current economic condition as well as predict the future economic conditions. It is worth noting the current oil prices calls for the manufacture of fuel efficient motorcycles. The decline in the median income also has an effect on motorcycle sales. A report by the Motor Cycle Industry Association (MCIA, 2010) indicated that the recent economic downturn reduced the sale of motorcycles by roughly 20%. The global economy is however in recovery but the high unemployment rate coupled with a decline in the level of media income means that fewer people are likely to indulge in the purchase of the high-end, luxury motorcycle products and services. Technology Technology presents both a potential threat as well as potential opportunity to the established Honda products. Other competing firms have introduced and are in the process of introducing new and complex technology that is more refined making it extremely hard for Honda to assess their true market potential. The introduction and enforcement of the CAFÉ standards has seen the fuel economy of cars and motorcycles improve. This has been coupled with the introduction of hybrid versions of the cars and motorcycles as well as technology for alternative fuels such as hydrogen. The improvement of fuel economy is important to the current global economy as a result of the decline in the median income as well as the ever rising price of fuels. The downside of the hybrid technology is that some of the hybrid cars and motorcycles may end up being more expensive when compared to their conventional counterparts. The opportunity presented by this technology is that it can allow for the product ion of more economical and fuel efficient motorcycles to replace the expensive car whose maintenance has been worsened by the decline in median income, lack of employment and exorbitantly high prices of gas. Business Level Strategy The business level strategy at Honda is in line with its enterprise and corporate strategies. In the motorcycle industry, the corporation is striving to build its products and services very close to its customers in a total of 21 plants that are spread across 21 countries. The corporation also conducts Research and Development (RD) in a total of six countries. The research and development system is tailored in its approach in order to produce products and services that are durable and reliable at the same time. The focus of the Honda foundation is to have three main dimensions; social, economical and environmental issues. This means that the corporate strategy is to support sustainability at all levels. The motorcycle manufacturing plants are design to be easily convertible to motor vehicle manufacturing plants should there be a need of an exit strategy. The business strategy at Honda is to fully support the processes of globalization and exhibit its characteristics. RD has therefo re been continuously been used by Honda in order to have a competitive advantage over its competitors. The RD system at Honda is remarkable. This is because it is systematic in its approach to challenges of durability, product reliability as well as performance. Honda has a proactive approach to the future needs and demands while effectively taking care of social, economical and environmental issues (for sustainability). The research and development at Honda employs leading edge technologies as well as an unparalleled commitment to the process of innovation in order to create better products for future mobility. The other aspect of Hondas business level strategy includes the role played by the dealers. The production, distribution and selling are to be inspirited by the three joys. They are The Joy of Buying The Joy of Selling The Joy of Creating These are Hondas beliefs as well as desire to ensure that every individual working with Honda or interacting with the company and its brand should experience a sense of joy . The consumers should experience the joy of buying Honda products by receiving products and services that exceeds whatever expectations they had. The dealers should experience the joy of selling. There should be a creation of inspiring experience for the clients, this should be coupled with a quick response to the various changes in value in the needs of customers. The customer relations must also be improved through a sales team that is attentive and friendly. There should also be a thorough product maintenance as well as repair. Honda motorcycles have competitive advantage over its competitors. For quite a long time, Honda has managed to stay ahead of the pack by investing a lot of time and efforts in refining its competitiveness in the motorcycle market. Hariri (2004) when examining the competitive advantage at Honda motorcycles realized that Honda began its quest for competitiveness almost 47 years ago when they first introdu ced a small and lightweight motorcycle that had an automatic clutches, 30-speed transmission as well as electric starts. These bikes had superb handling and were deemed to have a rather safe and friendly appearance. They went ahead to make it more comfortable for female riders by including in their design, step-through frames. Their products were appealing to people from all walks of life. The appeals coupled with their affordability and slogan that read You meet the nicest people on a Honda worked marvelously in their marketing campaigns. The huge demand for little motorcycles gave Honda the chance to launch as well as dominate the then relatively new market through the employment of proprietary technology, efficient production, regular introduction of extremely efficient and top-notch, next generation models, improved innovativeness in their product design as well as product features as well as the a relentless improvement in their after-sale services. This made most of their comp etitors (especially from Europe to disappear). There has been some competition from Harley Davidson and BMW but Honda has still managed to dominate by virtue of the momentum gained over time (Hariri,2004). What Honda has done in order to maintain competitive advantage is to continuously differentiate itself in the motorcycle marketplace. They have continuously made efforts to be different from their competitors while ensuring an unparalleled uniqueness in their product offerings. They have also made it their philosophy to ensure that they add a lot of value in the products and services that they offer their customers. Their competitive advantage is also done to ensure uniqueness in product quality for the future markets. Honda has also managed to maintain competitive advantage by frequently enhancing their products and services in order to meet what is desired by their clients as bold, useful and innovative. The innovative improvements at Honda in terms of product design, types of m odels and well as superb quality and service are what makes them unique and hence have a competitive advantage over their competitors. The company has also worked hard in order to put environment and consumer safety as part of its agenda. Their goal surpasses compliance and regulation but is aimed at bringing mobility to the generations to come. This is achieved through a proactive development as well as introduction of technologies that are safe and environment friendly. The safety targets everyone (pedestrians, driver as well as other motorcycles and motor vehicles).The company has taken actions aimed at making environment and consumer safety as part of its agenda. Their goal surpasses compliance and regulation but is aimed at bringing mobility to the generations to come. This is achieved through a proactive development as well as introduction of technologies that are safe and environment friendly. The safety targets everyone (pedestrians, driver as well as other motorcycles an d motor vehicles) All Honda motorcycles are fitted with environment-friendly and programmed fuel injection system (PGM-FI). For safety purposes the Honda motorcycles are equipped with a combined braking system that has both the traditional braking system and an anti-lock breaking system working together. On differentiation, the 2011 Honda CBR250R motorcycle has several patents (More than 18) related to its frame and an advanced fuel filter layout that effectively reduces its weight as well as an advanced cooling system and a cross frame for improved rigidity (Wasef,nd). Value Chain Analysis Value chain analysis can be a great method for the management of an organization to recognize the main activities that takes place in the organization. The activities recognized are usually part of the organizations value chain and besides, they enormously provide sustainable competitive advantage for the firms. Therefore, competitive advantage of a firm is lying in its capability to execut e better the important activities along the value chain than the firms with which it is competing. It should also be noted that the aim of any business is to attain sustainable competitive advantage. The framework of value chain that was laid down by Porter (1990) is a mutually dependent system or association of activities that are related by linkages. If the structure is carefully managed, the linkages are capable of being an important origin of competitive advantage (Pathania-Jain, 2001). Value chain analysis is basically entailing the connection of two fields. To start with, value chain connects the value of the activities of the organizations with the major functional parts. Secondly, the evaluation of the involvement of every part in the generally extra value of the dealing is made (Lynch, 2003). For a company to build and maintain a competitive advantage over its competitors, it has to bear in mind several aspects of the companies and the firms with which it is in compet ition. Given that the Honda Company has outlined the firms with which it is in competition, it is capable of performing better than them. The fact that there are no leading competitors in the United States motorcycle market gives Honda an upper hand. Having realized that, the company is capable of making good strategies that will make it to beat all the other firms like the Harley-Davidson whose market share is 28%. It is only this company that is above it as far as the market share is concerned. The company must also ensure that the other firms whose market shares are below it are never allowed to pass it. Such companies are the Yamaha whose market share is 17%, and Suzuki whose market share stands at 13%. While Harley-Davidson has the largest market share, it does not have the ability to enforce the rules of competition. Through the diversification of Honda, it is a bigger and an extremely more profitable firm than Harley-Davidson despite the fact that the firm is having a wider m arket share than Honda. The diversification is capable of making Honda to build and maintain a competitive advantage over its competitors which is mainly Harley-Davidson. Honda is also capable of building and maintaining a competitive advantage over its competitors by the fact that it is regularly tracking the moves of its competitors. Having tracked the total net income for Harley-Davidson which is standing at 259 million and comparing it with its total net assets which was standing at 6.83 billion in 2010, it is capable of working all round the clock to ensure that it beats the firm through all means. It will also ensure that its total net assets exceeds that of its rival company, mainly Harley-Davidson and also the other competitors. It is also having the capability of maintaining a competitive advantage through its taking advantage of the weaknesses of its competitors. The company is capable of maintaining a competitive advantage over its competitors through the analysis o f its target market. The target market refers to a given group of customers which the company is aiming at when it is producing its goods and services. The target market refers to the people who will most probably purchase or use the products or the services that a firm is producing. Honda has analyzed not only its market share but also the market share of its rival companies. Having known the market share of its competitors will most likely make it to beat the competing firms. They should endeavor to stay ahead of the other firms with which it is competing. They should develop great strategies that will enable them to lead the other firms. Honda is capable of maintaining a competitive advantage through the thorough analysis of its inbound logistics. Inbound logistics can be defined as the activities that are concerned with the reception of materials that comes from the suppliers, ensuring that these materials which are acquired externally are well stored, and also ensuring that they are properly handled within the company. Only then will it be capable of staying ahead of other firms in the industry. Fixed/Storage Costs: Due to the fact that both the fixed and storage costs are comparatively high for a number of the competitors in this industry, Honda should strive to minimize its storage and fixed costs so as to gain a competitive advantage over its competitors. Operations also have to be looked at by the firm so as to maintain a competitive advantage over other firms. Operations involve the activities that are connected to the production of services and goods. It plays a crucial role in the maintenance of a competitive advantage. All the motorcycle companies have added capacity in huge increments. This has greatly increased competition. However, Honda also constructed a plant in India. The plant is having a yearly production of approximately 600,000 motorcycles. This capacity of production is exceeding the whole number of motorcycles that is sold in th e United States during the year 2010. This expansion has greatly made the firm to gain a competitive advantage over its competitors. However, the firm should strive to become the leading manufacturer of motorcycles in the United States. Outbound logistics must also be looked at by the firm to maintain a competitive advantage over the other firms. Outbound logistics refers to the activities that are mainly concerned with the distribution of the end products to the consumers. Sales and marketing are also not left behind when value chain analysis is being looked at. The area of sales and marketing is basically analyzing the various wants and desires of the customers. Besides, is accountable for the creation of awareness among the customers who are the main target of the firm. The customers should be kept updated about the goods and services that are provided by the company. Generally firms ought to apply mechanisms of marketing communications such as publicity, sales promotion s so as to draw many consumers to the products that are produced by these firms. The fact that Honda is marketing its products is giving it a competitive advantage over its competitors. Marketing and advertising distinguishes Hondas motorcycles. This will make the consumers desire to buy the best products. Indeed it is Hondas continued marketing strategies that will make it to gain a competitive advantage over its competitors. After sales services is also vital for value chain analysis. The companies are obliged to offer after-sales service previous to or after the sale of the goods or service. Good Procurement procedures are also vital for the analysis of the value chain. The procurement section is held responsible for the purchase of items that are vital for the operations of the firms. An effective procurement department ought to be capable of obtaining the greatest quality commodities at prices which are very low. The management of human resources is also vital for the val ue chain analysis. The department that is concerned with the recruitment, training of the workers, motivation and also providing rewards the firms workforce. Workers are gradually becoming a significant way for the attainment of sustainable competitive advantage. The workers ought o be given thorough training in the customer service. The workers should be given both bonuses and also stock plan. This kind of compensation plan is capable of encouraging the workers to work best for the organization to ensure that their value of compensation goes up. This is capable of resulting into employees who are more productive thereby reducing the cost of workers. Technological advancement is also a field that is mainly dealing with technological improvement, training and the acquisition of knowledge and skills that are important for the survival of Honda. The Companys infrastructure is also playing a key role in the value chain analysis. It entails effective planning and efficient control system s like accounting (Lynch, 2003). Protection from the Five Forces Threat of New Entrants Economies of scale: This threat to Honda is classified as being medium. In terms of the organizational (Internal) economies of scale, there is the most cost efficient production level is referred to as Minimum Efficient Scale (MES). This point is where the cost of producing a unit of a given product is at its minimum. This is to mean that it is the most cost efficient production level. Should the Minimum Efficient Scale (MES) of a given firm be in the public domain, it would become very possible to determine the level of market share that would be necessary for rivals to jump in at a lower cost. Honda protects itself from the threat created by this form of threat of new entrants by making the difference between the Minimum Efficient Scale and the entry unit cost to be very large. Honda also ensures that they maintain competitive advantage through product differentiation and quality product and service delivery. Access to Distribution Channels: This threat is rated as posing high threat to entry .The possibility of a new entrant establishing its independent dealership network to rival the one is high but Honda has through the years perfected its distribution channel. They have come up with an effective and efficient virtual distribution system as part of its value chain. Cost Disadvantages that are Independent of Scale: These are indicated as posing low threat to entry to Honda. This is related to technology and intellectual property rights. In order to protect itself from this form of threat, Honda has patented most of its ground-breaking technologies. The patenting of its proprietary corporate information helps Honda to minimize the level of threat of new entrants. Honda also strives to train and maintained its skilled workforce in an effort to reduce protect itself from the threat possessed by new entrants. Competition In order to reduce the threat posed by too much competition in the motorcycle manufacturing industry Honda has made efforts to distinguish itself from its competitors by differentiating its products and services in order to be unique and exquisite it its products and services offerings. It has also patented its key technologies. Substitutes In order to protect itself from substitute products, Honda has taken steps to involve itself in the trend of the public to prefer public transportation (preferred due to its cost effectiveness and environment friendliness ), motor vehicles (carpooling) and leisure walking by actively involving itself in the embracing of sustainable and energy efficient proprietary technologies that counter the effects of high fuel prices and environmental degradation. Honda has embarked in the production of fuel efficient engines and has embraced green technology (hybrid and e-machines/motorcycles). Supplier Power The concentrated nature of the motorcycle manufacturing market implies that the existing suppliers have extremely low bargaining power with the corporations that they are already engaged with. The suppliers however, have high bargaining power with the potential new entrants to the motorcycle manufacturing market as a result of the cost of switching. Honda has therefore customized its manufacturing processes so as to meet their requirements and therefore an unprecedented switch would require a lot of resources and costs to the affected supplier. Competition In order to protect itself from competition, Honda has placed emphasis in thorough research and development as well as innovation that are targeted towards solving the future mobility needs. Evaluation of the effectiveness of how the Honda has chosen to manage rivalry Honda has effectively managed business rivalry (competition) through the employment of certain specific moves that have delivered major blows to its business rivals. Some of these are Emphasis on Research and development and innovativeness Honda dedicates a lot of funds annually to RD endeavors. In 2007 for example, it spent an estimated $5.14 billion on RD alone (Crain Communications,2008).Their quest to solve tomorrows mobility problems coupled with good innovative techniques has ensured that Honda has maintained its sport as one of the best motorcycle manufactures in the whole world. The building of relationships The most competitive corporations in the whole world must have strategic partners. Honda too has strategic partners that are an integral part of its value chain. In order to successfully complete, Honda has made an effort to introduce key players into its value chain process. This has been facilitated by the application of technology to form the virtual value chain paradigm. Business partners/transactions In order for Honda to maintain fairness as well as a sound relationship with all of its business partners, it engages itself in fair and credible transactions. Should they need a business partner, they select the partner by carefully comparing as well as evaluating the partners in a manner that is impartial and with a consideration of their terms and conditions. After the selection of an appropriate partner, no gifts will be given or accepted beyond what is considered appropriate. The misuses of positions as well as authority are also prohibited. Business partners are also not to give or be given improper benefits. Relationship with various governmental bodies/agencies In order to have a strategic relationship with the main governmental bodies/agencies, Honda must be fully compliant with the regulatory requirements as well as abide by all the laws that are laid down in every country. The granting of excessive benefits and gifts is also prohibited. Strategic management The protection as well as the preservation of intellectual property (IP) rights The rigorous and extremely expensive process of research and development at Honda has earned it several patents and trademarks that are considered intellectual property. These patents are used in the manufacture of most of its efficient products. The patent holds the key to the future success of the corporation and must therefore be protected by the law. Honda therefore strives to protect its IP rights in order to protect its operations. Improved value chain Inbound logistics For the inbound logistics the system at Honda has been designed to have a close integration with all the suppliers. This is crucial because vender management is an integral element if the value chain process. This is based on the fact that over seventy three percent (73%) of the cost of production is attributed to the component materials. It is therefore crucial for Honda to ensure that it maintains a very tight control on the logistical costs while reducing the transactional costs incurred in the process of procuring material components. They therefore employ the Just-In-Time method of manufacturing, a philosophy that demands very close level of coordination between the manufacturing processes/centers ,the vendors as well as the ancillary units (Bagchi Dhali,2009). This process is a facilitated via an online platform. Manufacturing operations Honda manufacturing hubs are known to be on some of the best JIT manufacturing centers in the world (Bagchi Dhali,2009). They also employ Lean Manufacturing which is coupled with the use of high level of automation in order to ensure that the degree of efficiency is high under low inventory costs but high cash flow. The operating and cash cycles are however reduced in an effort of improving the conditions for working capital. Honda incorporates the concepts of JIT, Lean manufacturing and Integrated Supply chain in order to improve efficiency in its manufacturing hubs. Outbound logistics Honda employs well established channels of delivery from all of its plans in order to ensure that the waiting period is minimal. The sales and marketing techniques Honda has over the years involved itself in marketing campaigns such as Fill it, Shut it, Forget it that have yielded positive results under the umbrella of efforts dedicated to fuel economy with a low running (owning costs).Honda has consistently focuses on certain aspects and quality of its products to prove that they are reliable and contained the value for the money invested/spent on them. These have made the company to gain new customers as well as retain the old ones. Honda also introduced the customer loyalty programs. Honda also never engages in price wars. The virtual value chain The use of the virtual value chain systems augments all the activities that take place in the Physical Value Chain (PVC) system. This aids in the free flow of information within the organizations value chain. Honda implements an SAP ERP program that has several necessary modules such as materials, production, sales, assets, materials, marketing and distribution in order to allow for the faster processing and access of information from a single point. This aids in the minimization of cases of efforts duplication in various departments. This also aids in the real-time connection to all the vendors at any given time. The seamless flow of information on products, components and processes in places located far away from each other makes the entire process of the motorcycle more integrated and effective. Recommendations Honda should explore unexplored markets in the BRIC (Brazil,Russia,India and China) countries and Africa in order to have a wider market base. More efforts should be dedicated in the building of better relations with business partners as well as governments for the purpose of increasing sales and uninterrupted manufacturing process through the creation of a better and improved business environment. Honda should come up with better systems of protecting its intellectual property and acquiring more IP rights from other sources other than from its RD program. This should be aimed at collecting the best proprietary information in the motorcycle manufacturing and distribution sector. Honda should maintain its lead in the domain of mobility RD for the present and future markets while carefully improving and managing innovation at all of its branches of operations. In an effort to score high in sustainability. Honda should publicly embrace Triple Bottom Reporting in order to showcase its commitment to sustainability. All efforts should be placed on going green and developing energy efficient motorcycles that are safe and affordable.

Moral Theories Kant and J.S Mill - 1473 Words

Throughout this paper, I will contrast and compare two moral theories in attempt to uncover what one provides a better argument and can be applied as a universal moral code. The two moral theorists Immanuel Kant and J.S Mill have created two distinctly different theories on morality and how to develop a universal moral code. Both theories focus on intentions and consequences. Kant believes that the intentions and reasons of our actions can be measured and defined as morally correct, where as Mill believes that our intentions really play no role in morality, and that we should focus on the consequences and outcomes of our actions to evoke the most happiness for the most people. Even though both philosophers make incredibly different†¦show more content†¦Even though Kant does acknowledge that behaviour and actions that produce a good outcome or consequence is in fact aligned with morality, he believes if you do anything that benefits you is wrong. As a personal example, I volu nteer and produce ‘good’ actions because not only do I know it is right, or the good thing to do, but it gives me a sense of purpose. I feel good putting people before myself. Some people will do nice things for others because it makes them feel good as well. In my opinion, if people love to help others and act in ethically sound ways because it gives them a feeling of approval, and the action is causing a positive consequence, that should be moral. It should be a wonderful thing that mankind can actually have feel good chemicals run through there body when assisting humanity. Kant should take this into consideration that if we feel good acting in good ways, it is more likely to be sustainable. John Stuart Mill and Jeremy Bentham have been recognized as the founders of Utilitarianism. Contrary to Kant’s moral theories, Utilitarian’s would disagree with most of Kant’s theory. 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The History of Graphic Design Essay - 1085 Words

History of Graphic Design Thesis Graphic design is an art that has undergone a lot of revolution in terms of both the historical context and the relevance and significance of art in various aspects of life. Graphic design has one of the longest histories, dating back to prehistoric and medieval era to the modern era of the modernists. It is therefore easy to conclude that graphic design is as old as humanity. many graphic designers have foreseen the this revolution , including legendary graphic designers such as Pablo Picasso, Brague Juan, Paul Rand and many others who have contributed greatly to the growth of the graphic design (Meggs Purvis, 2006). Currently, the world has experienced the curbinism style of graphic design that†¦show more content†¦The mid 20th century was a period when most companies sprung up after the Second World War and wanted to create unique brands and identities. Rand’s work will be analyzed in three phases or periods, where he specialized in certain artistic works at the specific periods. Between 1937 to 11941, he specialized in book design and did a lot of media promotions through his graphical designs. Between 1941 to 1954, Paul Rand focused more on the creation of adverts and then since 1954, he decided to venture into the production of corporate graphic designs that actually formed a bulk of his last works. Paul Rand played a major role in terms of historical, social, and Cultural Revolution and influence. He is best known for championing of corporate social responsibility and professionalism by both the artists and the customers he worked for. He believed in giving his clients value for their money through his quality works and not exploiting his clients. He considered this as his moral responsibility (Rand, 1985). Below is an analysis of some of Paul Rand’s most important and significant designs. a) The IBM logo IBM is one of the largest technology companies in the United States that specializes in the manufacture of computer components and computer parts for several computer companies.Show MoreRelatedHistory of Graphic Design1765 Words   |  7 PagesHistory Graphic Design History Graphic Design Similarities of Different Graphic Designs Graphic design is an art that entails visual communication, which tends to combine words, images or even an idea in an effort to bring out some information to an audience. Graphic designers effectively put their art and profession mainly in the design of graphics, logos, and posters among other forms of visual communication. 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In the past 60 years a second avenue for design has emerged with force and momentumRead More Course Syllabi- History of Graphic Design2614 Words   |  11 PagesCourse Title: History of Graphic Design Course Number: AH315 Department: Liberal Arts Term: FALL 2013 Room Number and Time: 125 / Fridays 3:15-6:00pm Credit Hours: 3 Prerequisites: LA 1210122, LA 125-126, and AH 210211 or consent of instructor Instructor Name: Paul Mazzucca Instructor Contact Info: pmazzucca@pnca.edu Instructor Office Hours: TBD Course Description History of Graphic Design is a critical contextual research and survey study of the intents, influences, practicesRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesspokenlanguage. - Cuneiform – Wedged shaped writing, created in 3000BC. Started as pictographs. - With the discovery of cuneiform, there was a knowledge explosion, where libraries were organized filling with tablets about religion, mathematics, and history. Writing enabled society to stabilize itself, and laws were created. - Two by-products of the rise of village culture were the ownership of property and the specialization of trades. - Egyptians used hieroglyphics. - The Rosetta Stone, whichRead MoreAmerican Institute Of Graphic Artists1247 Words   |  5 PagesInstitute of Graphic Artists (AIGA) is the leading professional organization for the discipline of the graphic design field. According to AIGA’s website, the emphasis is on the importance of â€Å"advancing design as a respected craft, strategic advantage, and vital force while enhancing the value and deepening the impact design has on society as well as the future† (‘About AIGA’). Presented on the website information varies from information on significant topics and imported media found in the Design ArchivesRead MoreGraphic Design: A Superb Career Option for Technology Savvy Artists982 Words   |  4 Pagesjob like graphic design is a great choice for prospective artists. Graphic design has evolved greatly over time, and today employs a myriad of people. After completing the necessary level of education, creative individuals make images to convey a message, and are paid well for their efforts. With experience, some even advance further in their career. Overall, graphic design is a fantastic career that combines art and technology, offering excellent opportunities for the future. Graphic design has itsRead MoreGraphic Design And Art And Design1182 Words   |  5 PagesOften times a painting has the same structure as a design. The details can be similar for both Graphic Design and Fine Art. Paintings such as Son of Man by Magritte which has basics such as shadow, highlight, simple composition, and a dull color palette. A design for Apple Laptops was created of a decal of Son of Man. This design also had shadow, light, basic composition, and an achromatic color palette. The structure is the same, but one is created digitally and one is a painting. The processesRead MoreEssay on Josef Muller Brockmann and His Work1106 Words   |  5 Pagesconsidered one of the most talented and very influential design artists. In 1936, Muller established his own design practice in Zurich where he specialized in design, graphics and photography. His first poster was designed in 1950. He succeeded Ernst Keller in 1957 as a teacher of graphics design at kunstgewerbeschule of Zur ich. He later founded the Muller-Brockmann in 1967. He lectured the international design conference, the world design conference and the University of Osaka. Muller BrockmannRead MoreThe World Of Graphic Design925 Words   |  4 PagesThe world of Graphic Design has been revolutionized time and time again with many artists setting high standards for aspiring graphic designers. Two artists who are interesting and innovative in their own ways are graphic designers Chipp Kidd and Jennifer Morla. Kidd has created many design successes with some of his most famous book jackets being Jurassic Park, Naked by Davis Sedaris and All the Pretty Horses. The designs of the books are all drastically diverse, making it difficult to pinpointRead MoreGraphic Design Vs. Art Essay1506 Words   |  7 Pages Graphic Design vs Art â€Å"Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated†. The following items will be discussed to give better understanding of Graphic Design vs Art: definition of the two terms, what is considered art, what is considered design, and opinions of the two subjects. Sometimes the best way to communicate

The Use of Interactive and Internet Marketing in Companies Term Paper

Essays on The Use of Interactive and Internet Marketing in Companies Term Paper The paper "The Use of Interactive and Internet Marketing in Companies" is a great example of a term paper on marketing. Internet marketing is used in both companies to company product and services marketing and company to consumer marketing. CQUnibookshop is an example of a B2B website that is used in marketing various types of stationery to bookshop owners (CQUniBOOKSHOP.2010). This website markets stationery to various shops with the stationeries being delivered to different bookshops all over the world. The Zodiac website, on the other hand, is a B2C website that is used to market shirts for the Zodiac Company to the final consumers (Zodiac Clothing limited.2010). Internet marketing involves the selling of products through the internet (Jhanvi O. 2011). Internet marketing is essential for the success of any form of business. In the recent past, most businesses have adopted internet marketing in order to reach a larger number of clients. Internet marketing has had a lot of impact o n the way companies work because they help companies to reach a greater number of people at the same time (Rhind G. 2003, pp 65). In addition, companies can now post detailed information about their operation and this enables the companies to pass information to people in a faster way. The internet has led to faster interactions between companies and their clients. The use of internet marketing leads to the combination of both technological and creative aspects of the internet which include advertising, development, design and sales promotion (Jhanvi O. 2011). Internet marketing allows a business to achieve customer engagement. Many companies have websites that allow them to conduct their product marketing. Such websites include business to the business website, business to consumer marketing and many others.Internet market is a crucial topic that helps people to understand the impact of the internet on company marketing. In order to create an understanding of this topic, this resea rch will analyze two websites that are used by companies for their internet marketing. The paper will try to analyze the similarities and differences between B2B and B2C. Internet marketing is an important topic that helps people to understand the importance of the internet in the marketing of a company’s products. In addition, this is interesting because it will expose readers to the various internet marketing used by different companies and their effectiveness. It will also help to find out the importance of internet marketing to the success of businesses and how to adopt it.There are various websites that are used by different companies for internet marketing. Internet marketing dates back to the 1960s and was first used by the American government together with some private business groups to come up with efficient marketing computer networks (Rowley, J, 2008, 523).

Financial Disclosure of Starbucks Free Essays

Accounting is the language of business. It is used basically to communicate or to provide information about the profit or loss and the financial position of the business about which there are many interested parties like owners, employees, creditors, government, investors, and research scholars. To provide such valuable information an accountant prepares financial statements comprising of Trading and Profit and Loss Account and the Balance Sheet. We will write a custom essay sample on Financial Disclosure of Starbucks or any similar topic only for you Order Now But these statements cannot meet the needs of a wide variety of users unless they are prepared in a prescribed form and discloses all the material facts of the business. To comply with this accounting principle namely ‘full disclosure principle’ has been developed which postulates that the financial statements should disclose all the important material facts about the business. In addition to this, it also states that the objective of such statements must not only be to provide true and fair view of the state of affairs of the business but also it must be able to give the prescribed forms under which such financial statements are prepared. This disclosure of accounting principle helps the organization to reveal their financial statements and mail stone of the development of the business. A qualified financial statement helps to the organization to take the decision accurately. This paper discusses the disclosure principles followed by Starbucks Inc. with regard to certain items. The essay covers only important items of current assets such as cash and cash equivalents, receivables and inventory. The essay also discusses the various components of cash and cash equivalents of the company. Disclosure Policy with regard to cash and cash equivalents, Receivables and Inventory Starbucks is recognized as the world’s number 1 specialty coffee retailer company. It has more than 16,000 coffee shops situated at different countries which are about more than 35 countries. Their outlets offer not only coffee drinks and food items, but also roasted beans, coffee accessories, and teas. Starbucks owns more than 9,000 of its shops, which are located in about 10 countries, but most of its outlets are situated in US, while licensees and franchisees operate more than 7,400 units worldwide and they are mainly focused on shopping centers and airports. The company also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brands. In addition to this, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks as a firm has some accounting flexibility in measuring their key success factors and risks. This flexibility makes them to manage its reported numbers in such a way that it makes their accounting data to be informative and reliable as regards to how their company is doing and to evaluate and analyze their performance more significantly. Starbucks, like most other companies in the United States, must adhere to standard accounting policies and conventions. With all of the new SEC regulations, companies have less room to move around numbers in their financial statements in a way to benefit the company and it discloses the financial information more clearly and up to date. In order to assess the firm’s business strategy and explaining key accounting policies financial disclosure is necessary. It describes lot about the items involved in the financial statement such as cash and cash equivalents, cash receivable, inventory, allowance for doubtful accounts, property, plant and equipment, etc. The Management Discussion and Analysis of Financial Conditions and Results of Operations section of the 10-K sufficiently explains Starbucks’ current performance and Also their report describes the increase in earnings. Revenues are growing due to the increase of new stores opening in the United States and in other countries. This depicts comparing the Starbucks’Consolidated Statements of Earnings and Liquidity and Capital Resources. This also shows breaks down each item and describes why each increased between the years. Operating segments are the business segments that are focused on in the 10-K. The 10-K does not reflect any bad news or hardly any poor performance that has occurred. Starbucks is a growing company and their revenues do increase each year, but it mainly shows all the increases of the statements and gives some explanation on why certain items decreased. Cash from Sales consists of Sales +/- the decrease/increase of Accounts Receivable. Each year, Cash provided/ (used) by changes in operating assets specifically Accounts Receivable were at a decrease. Because of this reason why the ratio is below one because Cash from Sales is greater than Sales. ThNetSales/Net Accounts Receivable ratio fluctuated throughout the years. Sales increased substantially each year as Accounts Receivable only increased slightly. The Net Sales/Unearned Revenue ratio consistently decreased through the years. The disclose procedure of inventory valuation with respect to Starbucks can implement moving average cost method, last-in-first-out method, or the first-in-first-out method. All of these methods produce variant outcomes that can either benefit or maintain the financial statements of the firm. Also, every firm has a choice on how they want to amortize Goodwill over the period. They can write-off the Goodwill over forty years or take a more conservative approach and write it off over a shorter time period. It is also important to realize how Starbucks records their inventory on their consolidated financial statements. Since they sell products, not services, they have a large inventory, which they record at the lower of cost or market. It is also crucial how a firm records and depreciates its inventory, and can give investors wrong information if not done correctly. Components of Cash and Cash equivalents The components of cash and cash equivalents are stated by Starbucks as being highly liquid instruments with a maturity of three months or less when purchased to be cash equivalents. The cash and cash equivalent components of star bucks Cash and cash equivalents are the most liquid assets found within the asset portion of a company’s balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper. Cash equivalents are distinguished from other investments through their short-term existence; they mature within 3 months whereas short-term investments are 12 months or less, and long-term investments are any investments that mature in excess of 12 months. Another important condition a cash equivalent needs to satisfy is that the investment should have insignificant risk of change in value, when used in the context of payments and payments transactions refer to currency, coins, money orders, paper checks, and stored value products such as gift certificates and gift cards. If in adjustment of cash flow is written that investment is short term which should not consider that investment as a part of cash and cash equivalent. How to cite Financial Disclosure of Starbucks, Papers

Impementation Of Interactive Educational Platform

Question 1: Describe and explain the technology innovation what is the technology and how will it be used? Answer 1: Introduction Background Nigerian education sector is trying to develop itself through proving special focus on the English education. According to Bunch (2013) the disparity within the Nigerian education sector is the main reason for the lower growth. However, according to Cipi (2014) the major reason for the poor condition of the English education is lack of well-trained teachers and the absence of adequate study materials. According to the study by Oduma Ile (2014) the growth of the English education has started through the development of colonial culture within the country. However, this cultural development did not contributed in the growth of the English education within the country. One of the major reasons for the present condition is that after the independence the Nigerian government has not heavily contributed in the enrichment of the English education. The Nigerian schooling structure is divided into five formal divisions. Those divisions are: Primary schools, Secondary Education, Federal government schools, State owned schools and the Private Secondary Schools (Nigeria.usembassy.gov, 2012). However, the state owned and the federal government schools dominate the Nigerian education system. The growth of the private education sector in Nigeria is very poor because of its higher expenditure. The study by Wallenius (2010) has shown that the cost of private education is ranging within $1000 to $2000, which is beyond the limit of 90% of the population. However, a different study on the English education by Verhoeven et al. (2014) has shown a different picture. According to this study the English education quality within the private schools are quite moderate. However, the English education quality within the government owned education is very poor. It has been observed that the main reason for the poor quality is that lower infrastructure and the lack of adequate materials. Therefore, an interactive educational portal for the English education from basic to advance level could be very much helpful for the government education sections. 1.0 Description and Explanation of Technology innovation The smart class concept is very much familiar within the global education sector. However, this concept is not very much familiar with the Nigerian education sector. The private education sector has implemented this concept but they have implemented through a static method. Therefore, the interactive educational portal with an interactive character will be very much attractive to the students especially those who are in the primary and secondary schools. 1.0.1 Technical Descriptions and Description of the Attractive features The entire solution will be developed through the development of a cloud based interactive portal. The portal will be not displayed through the computer screens. However, the portal will be displayed through the interactive whiteboards. The main reason for selection of the interactive whiteboard is that over some of the surveys across the globe it has been seen that the interactive white board has increased the learning efficiency of the students by an average 17% compared to the other smart class techniques (Ietlb.com, 2015). The cloud server model will enable the government to reduce the implementation and the physical infrastructure cost. On the other hand through this cloud based model the Nigerian government will provide mobility to the English education as it can be accessed from anywhere with just one internet connection. On the other hand, this cloud based online interactive education portal will help the teachers to enrich themselves. This online portal will have a separate expert community and the purpose of this community will be knowledge sharing. Through this knowledge sharing expert community, the Nigerian teachers can develop themselves to deliver possible best in class English educational service to the primary and the secondary level students. According to Okoh (2008) it is very much important to grow the attraction of the students to get the success of any educational service of topic. Through the studies by Chimaka (2014) it has been observed that the most of the children are very much passionate with the favourite cartoon character and the most of the young youths are very much passionate with their imaginary super heroes. Therefore, to attract the students to the interactive platform these cartoon and the superhero characters will be replicated. However, through a primary survey it is very much important to identify the most popular characters for the each segment. The other attractive feature that will be included that if any of the students remains able to provide correct answer the interactive character will appreciate this effort through some of the lucrative appreciations. Through these exciting features, it is believed that the students especially from the primary and the secondary will gain their interest for the English education (Okpanachi, 2014). 1.0.2 Implementation Plan 1.0.2.1 Pre-Implementation Plan The implementation plan will be very much extensive and lengthy. The main reason for the selection of a long deadline plan is to ensure the quality of the system and its features. Therefore, the implementation plan will be initiated only after a successful pre-implementation planning. The pre-installing plan will be developed to develop an interest within the student and the teacher community (Gass et al. 2011). This pre-implementation will help to identify the senses from the teaching staffs and the community on the ICT application. The product development will be done parallel within the pre-implementation planning. The major reason for keeping the product development and the pre-implementation plan in line is that the pre-implementation findings will be included as an input to the system to make this system a well-structured one. On the other hand, the focus will be kept to analyze the current and the required infrastructure for the implementation of the interactive ICT platform within the robust education sector of Nigeria (Hickman, 2014). In this requirement analysis part, the major focus will be in the development of the physical infrastructures like the analysis of the present bandwidth, installation of the optical fibre network, development of the restricted Wi-Fi zones within the schools etc. 1.0.2.2 Final Implementation Planning Once this pre-implementation plan is successful, the main implementation will be initiated. The main implementation plan will be implements through couple of phases. The proposal for the main installation will be illustrated through the following paragraphs. The first stage will be to create positive awareness within the primary school teaching staffs. This awareness development plan will be done through the demonstration of the features and the interesting sides of the interactive classes. Moreover, a touch and feel kind of workshop will be created to make the teachers fully aware about the system and teaching techniques (Sari, 2014). In the second stage, a training and development program will be arranged through creating demographic division within the country. In this training and development workshop, teaching staffs will be trained extensively. The main motto of this training and development will be made the teachers fully accustomed with the new teaching system. Moreover, it the other thing that will be done through this training and development plan will educate the teaching staffs about the usage of the online learning knowledge sharing community for their own knowledge development (Verhoeven et al. 2014). The third stage will be designed fully to develop the awareness within the primary and the secondary schools students and the community about the new learning system and its effectiveness. In this stage the students and the parents will be demonstrated the system through an interactive seminars within the primary schools. This stage will help to develop primary level interest within the students. In the fourth stage the actual system implementation of the system will be done through the segregating the schools as per the demographics. During this system implementation, a separate monitoring mechanism will be developed to monitor and control the system implementation. Once the implementation is done in the primary schools, the same cycle will be carried out for the secondary schools. 1.0.2.3 Monitoring Mechanism Once the full system implementation has been done for both the primary and the secondary schools, a monitoring mechanism will be developed. This mechanism system will follow both the online and the offline monitoring of the entire process. The online monitoring will be done through calculating the hours of usage and through number of time a student is appreciated with the interactive character. This mechanism will help to identify the difference within the popularity for a particular given time (Adeoye Tomei, 2012). On the other hand, the offline monitoring will be done through fortnight schools visits by the application agencies. This measure will help them to understand the ground realities and the future development areas for this particular system. A separate monitoring mechanism will be carried out for the teaching staffs. This review will be done through an online test for the teachers to analyse how much capacity they have gained through the new system (Ogunfolu, 2014). The main motto of this system will be to identify the gaps in the present system. This gap analysis will help to develop a more concrete learning system for the future purpose. On the other hand, this monitoring will help to identify the key flexible areas that can improve the interactive learning environment. 1.0.2.4 Leadership for the Implementation Leadership will be very much important for this particular project implementation. According to Girgin Stevens (2005) the relationship between a teacher and a student is the most motivating factor for the promotion of any kind of learning initiative. Therefore, during the pre-implementation and implementation the primary and the secondary teaching staffs will be trained in such a way that they remain able to increase and maintain the interest from the students for interactive learning. The disparity within the education sector has created a negative impression on the English education. Therefore, a separate training will be provided to the English teachers so that they remain able to increase the interest for the English learning. This will help to increase the basic interest within the students before the final implementation of the proposed system has been done. 1.0.2.5 Sustainability of the proposed system The sustainability could be a major issue during the initial years. The main reason behind this is that it will be difficult to keep both the conventional education delivery mechanism and the interactive education delivering in line. The primary and the secondary education structure needs to be changed to redesign the examination structure. Therefore, the examination structure should be developed with the incorporation of ICT (Hersh, 2014). A separate planning from the government should be needed to promote the flexible education so that the students use this system from home though compatible devices. On the other hand, as the entire system is very much dependent upon the internet service. The government should focus concentration on the development of the infrastructure across the country (Adeoye Tomei, 2012). If these initiatives were taken by the appropriate authorities then this system will be a very much sustainable within the Nigerian education segment. Question 2: How does this innovation align with the overall curriculum planning in this educational context Answer 2: Aligning the Interactive learning with the present curriculum The interactive learning and evaluation follows a different set of process. This process is very much different from the conventional learning method. Therefore, the primary and the secondary education system need to be changed to meet the requirements of the interactive learning. The syllabus of the primary and the secondary education should be redesigned in accordance with the interactive learning. The evaluation process for the interactive learning is very much different from the conventional method. Therefore, a separate evaluation process needs to be implementing for the English only. This separation will take robust change within the education framework therefore once the interactive learning is implemented the evaluation system for the English language should be changed otherwise it will be very difficult to identify the positive or negative effect of the newly proposed system. On the other hand, a separate identity for each of the students needs to be created so that the individual growth can be analyzed. In the case of skills developments of the teaching staffs a separate skill development mechanism should be implemented so that with the growing levels quality education delivery does not becomes a problem. In the development of the course work, the levels should be keep through developing an equilibrium within the Nigerian quality and the international quality. This development should be done through the development of a consulting group with the Nigerian members and International experts. Question 3: What are the advantages, practical considerations, and limitations of implementing this innovation in this context? Answer 3: Advantages of the Interactive Learning The major advantage of the interactive learning is that it allows the student to learn things according to his/her grasping capacity. The long history of English negligence has created a negative will on the minds of the students. Therefore, through the implementation of ICT based education platform the teachers will remain able to develop the mindsets of the students through gradual improvement (LERA Blog, 2015). The other advantage of the interactive education have is as it is a very much interactive platform it increases the students interest on the topic. According to the study by Shah Khan (2009) through the interactive learning the interest increment is very much easy on a tough subject especially within the kids. The other advantage that the interactive learning has is that it helps in improving the communication skills of the students. Therefore, the implementation of the ICT based education in Nigeria will not only help the students to learn English it will also help to develop the English communication skills. This development in the English communication skills will help them to prosper in their future (LERA Blog, 2015). The major advantage that the cloud based interactive learning provides to the government is it significantly reduces the infrastructural development cost. The cloud is very easily accessible from any corner of the world. Therefore, if the Nigerian government wants to implement the interactive learning though a larger scales in future it will not incur major infrastructural cost for them (Kelly et al. 2005). The other thing that the interactive learning provides is the uniformity of the quality and delivery system. This system delivers the content and the other resources through a single pointy and through a single process, therefore the uniformity of the education delivery remains the same at any point (LERA Blog, 2015). Question 4: How will the innovation be evaluated? Answer 4: Practical Considerations and Limitations The practical considerations that should be taken into account while developing and implementing the interactive learning system will be: The content of the course should be designed in such a way that it becomes very much understandable to the all levels of the students. The content should use lower graphics for the initial time because as the ground level infrastructure is not so high and it requires time to develop it could have a adverse effect on the students and teachers. The training and development mechanism for the teachers should be designed in such a way that the teachers remain able to understand the content and remains able to deliver the quality education to the students. It has been observed that the quality of the English teachers is very poor within the country. Therefore, government should recruit new peoples and should develop them for delivering the optimum quality education to the students. The telecommunication network is not that much strong for the country. Therefore, if the government wants a very aggressive growth in the interactive learning then they should more aggressively develop the existing telecommunication network. The main reason behind this is that if the telecommunication network gets the required advancement then the interactive graphical content can be developed in more lucrative manner. This will increase the interest of the students on English (The Guardian, 2010). Evaluation of the Innovation The effectiveness of the system will be evaluated through assessing the growth of the English literacy within the primary and the secondary students. The growth of the students will be judged though their corresponding examinations. However, the penetration of the system will be judged through tracking the access time of the by system. This time tracking will be done though two ways. One is through tracking the system access time by an institute and by tracking the system access time by the individual students. Primarily the system evaluation will be done through this process. However, the evaluation process will be changed in accordance with the future improvements (Hersh, 2014). Future improvement aspects The key areas that can be developed in future to make this interactive learning more lucrative and flexible to the students are: The content should be in line with the international standards. The main reason for this up-gradation of the content is that it will allow the students to develop themselves in accordance with the international standards. The content should include more multimedia-based content so that it becomes easier to understand the meanings. The increment in the use of multimedia content will increase the students interest on the English learning. This will majorly help in increasing the interest of the primary level students. The implementation of the ICT should not only do for the English language. This kind of interactive learning should be implemented for the other areas like science, history, geography, engineering etc. The implementation in these areas will also improve the quality of the Nigerian education sector. The improvement in the quality of the education will increase the employability of the students in future. Conclusion The interactive learning portal through the digital whiteboard has the capacity and capability to increase the quality of the education. However, as the ground infrastructure and the teaching staff quality is not so high for the country therefore, before the large-scale implementation of the proposed project the development of the said resources should be done. The ICT based learning has the capacity to increase the efficiency of the students but as the country has major disparity within the education sector. Therefore, the implementation should be done very systematically and through taking specific areas at a time. Cloud based ICT education platform provides the flexible learning platform. However, to get the benefit this feature the government should develop its existing telecommunication network so that the interested students can access their learning contents from their home. Reference List Adeoye, B., Tomei, L. (2012) Effects of information capitalism and globalization on teaching and learning. Bunch, G. (2013). Pedagogical Language Knowledge: Preparing Mainstream Teachers for English Learners in the New Standards Era.Review Of Research In Education,37(1), 298-341. Chimaka, A. (2014). Formal Education. Frankfurt: Peter Lang GmbH, Internationaler Verlag der Wissenschaften. Cipi, E. (2014). How to Integrate ICT with Didactic Learning Approaches. Journal Of Educational And Social Research. Gass, S., Mackey, A., Ross-Feldman, L. (2011). Task-Based Interactions in Classroom and Laboratory Settings.Language Learning,61, 189-220. Girgin *, K., Stevens, D. (2005). 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